The History of Ford is buried deep in innovation and common sense answers to consumers wants and needs. Henry Ford knew the value of a dollar and he knew the how Americans would value affordable transportation. Each and every successful vehicle that Ford produced was targeted to the masses, at a price that everyone could afford. You might be wondering how that translates into a bed liner, well it is pretty obvious once you do a little research. In the bed liner market place today there are several different types. In most of Ford’s history they had several other competitors as well, but what Ford did was set themselves apart from the competition. That is exactly what Dual Liner has been doing in the bed liner market place, by creating a bed liner that offers exactly what a customer would expect at a price that the masses could afford.

What Consumers want in a bed liner is simple, they want a bed liner that will protect and preserve their truck from any damage caused by cargo. That seems awful simple doesn’t it. “Drop In” bed liners as well as “Spray On” bed liners seem to ignore the simple fundamentals of what a bed liner should do. “Drop In” bed liners actually shift around in the truck and cause chaffing of the paint, which eventually will wear the paint leaving the sheet metal totally exposed. It is just a matter of time as to when this unprotected metal will encounter moisture, and when that happens you will get rust. The worst part about this type of rust is it is happening underneath the bed liner, so by the time you would notice the rust, it is already to late. The structural damage has been done and it is very difficult to repair this condition once it is widespread in many areas of the trucks box. The other type of bed liner is called the “Spray On,” which has become very popular in recent years. The problem with the “Spray on” bed liner (which is not very widely known) is actually the preparation process. To get the chemicals to adhere, the installer must first destroy the trucks finish. This seems kind of backwards. I mean to protect your trucks bed you must first destroy it, that makes no sense to me what so ever. What would you say to some body that told you before you drive your car you had to push it off from a cliff. I don’t see the logic behind that concept at all. I don’t think that if everybody that was going to get a “Spray On” bed liner knew that their truck was going to under go such a devastating process then they would probably not even consider it.

The Dual Liner bed liner systems, like Ford, offers a product that is going to do precisely what you want it to do, at a reasonable price. I think that simple formula is what leads to success, and when you loose focus of exactly what it is that the consumer wants, failure will be in your future. Dual Liner is the only Five piece component bed liner that utilizes “dual” technologies to give the consumer the highest level of protection, with out causing any harm to your truck. The side panels are very different from the “Drop in” bed liners although they use similar materials. Dual Liner makes each panel fit exactly to the contour of the trucks box, the “drop in” bed liners are universal. This prevents any chaffing or wearing off the factory paint. Each of the panels interlock with the panel next to it, to hold it in place. The other Technology used is from along the lines of the old rubber mat, Dual Liner gives it a make over. The underside of the mat is ribbed so it will not lay flat on the trucks bed, this allows moisture to evaporate as well as water to flow out of the factory designed drain holes, so no more water pooling and no build up of mold and mildew. Dual Liner separates itself from the competition by these innovative, creative, and desired level of protection. Dual Liner’s focus remains on providing maximum protection for the right price, without permanently altering your truck. In referencing some of the content for this article I found some really interesting information (Wikipedia.com) about Ford, and I thought that I would pass it on. It is very insightful and motivating stuff, enjoy! “Dual Liner, Real Truck Protection!”

Ford Motor Company is one of the greatest automobile manufacturers of all time. They started under Henry Ford in Detroit, Michigan. Ford had a skill for craftsmanship when he built an experimental car in 1896. It was a twin cylinder engine with potential of 20 mph. In 1899 he left his job in order to organize the Detroit Automobile Company. Ford’s first production was in 1903, the Model A, with an under the floor engine selling for $850. In the first season it sold 1,708 cars. Thereafter, Ford became increasing interested in speed. He built an experimental racing machine called the 999, which reached 91.4 mph in 1904. He also produced the Model C the same year only later introducing the Model B for $2000. These models were improved in 1905 with the Model K that sold for $2500. In 1906 Ford introduced the Model N for $500 destroying Oldsmobile’s business, while only leading to the introduction of the famous Model T in 1909.

The Model T, or Tin Lizzie, became extremely popular for the next 18 years due to its price of $850, fuel consumption, engine size, and speed in the 40-mph range. More than 15 million cars were made under Ford between 1908 and 1927. It became the all-American automobile. Production increased rapidly over the years while recalling their first million-car year in 1922. As Ford continued to produce they expanded into Great Britain, France, and Germany. Ford became a strong automobile company but needed change as they realized their only color was black. In 1927 the Model T left the market only leading to new and highly innovative automobiles to be created. The Model A became the next popular car but caused a three-month changeover period while production occurred. The price of the Model A was $450, while 4.5 million were sold in the next four years. The car was also sold in a station wagon offering a change in style and shape. In 1932 a V8 3.6 litre automobile was mass-produced for $460 creating a great demand for Ford automobiles. Many cars were introduced over the years featuring new styles. The Model A and B were both sold with larger engines and greater amounts of horsepower. Also hydraulic brakes, column changes, and suspensions were introduced to better the company’s profits.

After World War II production slowed down until the entrance of the 1949 line. At this time power units were new along with the automatic transmission in 1950. Great automobiles were manufactured in the coming years. The sporty Ford Thunderbird was introduced with 5.1 litres and capabilities of 113 mph. In 1958 it became a convertible with five seats and a strengthened structure. Major restyling occurred in the late 1950′s with such automobiles as the Falcon, a compact car, with the help of General Motors and Chrysler.During the 1960′s competition increased and Ford had to become innovative in order to remain one of the top manufacturers. They put their minds together to create the Ford Mustang in 1964, a compact semi GT with four seats, at a price of $2480. The automobile had a 4.7 litre V8 engine with speeds exceeding 110 mph. The car was a great success and remained so until the present day selling over 500,000 in the first year and a half on the market.

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